Pharmacists latest consumers to say ‘yes’ to higi challenges
At higi, we’re all about engagement. A big part of how we engage healthcare consumers is through challenges. We create challenges that engage our users to create healthy habits. That includes partnering with the trusted experts who we turn to for information and insights in a retail setting—pharmacists. Last year, pharmacists had the opportunity to actually ‘walk the talk’ through our successful “Fit Pharmacist Challenge.” The challenge was promoted through a partnership between higi and Drug Store News and offered American Express gift cards ranging from $500 to $100.
“People are more likely to engage in healthy habits and change behaviors if they see people who they know and trust do the same. That was the inspiration for this particular challenge. People turn to pharmacists as one of their most trusted health advisors and higi’s Fit Pharmacist Challenge has been an excellent way to engage with pharmacists to educate them about higi and to work together to help us reach healthcare consumers because we know that when consumers “know their numbers” they often change behaviors and can positively change their health status” said Sheila McCormick, Chief Marketing Officer of higi.