Higi Kicks Off American Heart Health Month with ‘I CAN’ Campaign
The ‘I Can’ Campaign is Launching to Remind Individuals to Know Their Numbers and Prevent Heart Disease
CHICAGO – February 7, 2019 – higi, a consumer health technology company with over 10,000 smart health stations located in convenient locations nationwide, celebrates the start of American Heart Health Month with the introduction of its ‘I CAN’ consumer empowerment campaign and the launch of the Love My Heart program for February Heart Health month. With one in three adults in America having heart disease, higi’s ‘Love My Heart’ program is a powerful reminder to all consumers to know their numbers and increase awareness about prevalence, risk factors and prevention options of heart disease.
The ‘I Can’ campaign is a targeted, year-long effort to raise awareness, provide health condition and prevention information, and empower consumers to take control of their health with higi screening data at the core of their health routines. Each month, the campaign will focus on one specific health condition – either Diabetes, Heart Health or Brain and Mental Health – with station screening information and resources available to improve consumers understanding and prevention of that condition type. This is the year for consumers to say “I CAN” to taking control of their health with the higi information and resources available to make a difference.
“We’re working to expand awareness and screenings and enable consumers to navigate to quality healthcare, especially those who struggle to access primary care,” said higi CEO Jeff Bennett. During February alone, nearly 4 million free screenings will be completed at higi stations nationally to allow consumers to learn more about their heart health. According to the CDC, one in three Americans have high blood pressure and are at a higher risk for cardiovascular disease.
February is the American Heart Association’s Heart Health Month, which offers an opportunity to remind people of the statistics around heart health:
- 1 in 3 adults have heart disease nationally
- 1 in 4 deaths are caused by heart disease
- Heart disease is the leading cause of death for both men and women
- 5 million Americans (48.5%) dealt with heart or blood vessel disease as of 2016
- High blood pressure raises the risk for heart attacks, strokes, damage to the kidney, eyes and brain, and many other issues.
The excess strain and resulting damage from hypertension (high blood pressure) causes the coronary arteries serving the heart to narrow, which can lead to a heart attack. Uncontrolled hypertension also causes or worsens multiple other cardiac and vascular diseases. As American Heart Health month continues, consumers are encouraged to visit a local higi health station to know their health numbers and learn more about heart disease and prevention. For healthcare organizations seeking to connect and engage the underserved and difficult to reach patients, higi offers a scalable, community-based network for guiding patients to care. higi will be attending the Health Information and Management Systems Society Conference (HIMSS) in Orlando from February 11 – February 15 to expand this growing network that connects healthcare stakeholders with consumers. Learn more by visiting them at booth 7366 or by going to www.higi.com.
higi is a consumer health technology company making it easier for consumers to measure, track and act on their health data through a free nationwide network of over 10,000 FDA-cleared self-screening stations located in pharmacy retailers and other community points of trust. Enhanced by over 80 different third-party integrations (i.e. apps, devices, monitors, EHRs and more), higi’s smart health stations connect across the existing healthcare ecosystem, bridging station activity with digital tools to interact with consumers on the go and extend engagement, making it easier for consumers to remain active in their health. Healthcare stakeholders use higi as a new access point to better reach, connect with and activate targeted populations; collect biometric and other health determinant data to stratify and prioritize; motivate consumers to take specific actions at a point of care or within the expanding care ecosystem activated by higi connectivity. To date, more than 54 million people have used a higi station to conduct over 311 million biometric tests. For more information, visit us at www.higi.com.
CONTACT: Cassie Scher, firstname.lastname@example.org, 202-441-6201