higi’s New On-line Communities Platform Expands on Its National Network of Nearly 11,000 Self-Screening Health Stations. Organizations are now Able to Connect and Engage with Their Audiences Wherever They Are, 24 Hours a Day
Chicago, IL (February 21, 2017) – higi, the healthcare technology company that operates the largest network of connected self-screening stations in the U.S. and Canada, today announced the launch of its online communities platform. This enhancement to higi’s digital platform allows organizations to build their own, customized communities where their invited members can enjoy share-worthy content, participate in challenges, earn rewards, and connect with those they trust.
The addition of communities to higi’s existing health engagement platform introduces new tools for both consumers and client partners who want to connect and engage with people trying to take a more active role in their health. It also provides a health-centric space for organizations and brands to develop ongoing relationships with target populations and facilitate behavior change through challenges, incentives, and rewards.
“We have long known that people achieve better results when they are supported by one another in a group,” said Jeff Bennett, higi CEO. “higi communities is an exciting new platform that will change the way people rely on and support others while pursuing their personal wellness goals.” He added, “It also provides an enormous competitive advantage to brands, retailers, health care providers and influencers looking to connect and engage with their target audiences in a meaningful way.”
Users can join communities created by organizations—such as healthcare organizations, brands, influencers, retailers, and municipalities—that are most valuable to them. The online experience is designed to facilitate easy exploration of content and participation in rich discussion, while game mechanics like badges, leaderboards, and activity-based challenges support sustained user engagement. Consumers can access higi communities via the higi app and website.
This focused interaction with individuals also provides the sponsor with real-time insights, including ratings, reviews, surveys, as well as measurement of sentiment around health topics. This highly valuable data helps community owners refine their communication and outreach strategies within and beyond their community.
Ultimately, the addition of communities to higi’s digital platform will help individuals become more physically active, encourage more frequent biometric screenings, improve health literacy, connect individuals with healthcare professionals, and encourage healthier habits—all steps that can lead to an improved health status.
higi is a technology company that is transforming the way people manage their health. Founded in 2012, the company owns and operates the largest FDA-cleared self-screening health station network in the United States with nearly 11,000 stations located in food, drug and mass market retailers. higi also operates a robust online community platform that is linked to the higi health station network and over 80 health devices, activity trackers and apps. To date, more than 40 million people have used a higi health station to conduct 190 million biometric screenings (blood pressure, pulse, weight, body mass index). Over 4 million people have signed up for a higi account which offers an all-in-one biometric and activity data feed for personal health management and information sharing with friends, family and trusted healthcare providers. For more information, visit us at www.higi.com
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