Higi's Challenge Platform Sees Record Increase in January

The Health Engagement Company Experiences Significant User Growth In Number of Challenges January 29, 2014, Chicago, IL — Higi’s recently acquired platform Earndit has seen unprecedented spikes in user activity during its month-long challenge sponsored by one of the hottest snack brands in the US, popchips®. Over 6,000 participants are vying for the grand prize of a one-year supply of popchips®, the great tasting, better-for-you snack. The consumer-centric health engagement company purchased Earndit, a gamification platform that aggregates data from 11 activity trackers and mobile apps to allow users to compete against each other for sponsored challenges, prizes and giveaways, in late 2013. “January has been a big month for higi and Earndit – our users are certainly taking advantage of the ‘New Year/New You’ mentality to engage with their personal health and wellness through challenges sponsored by these well-known brands,” said Rich Hirsch, senior vice president of marketing and media at higi. “The popchips® challenge alone has already generated activity equivalent to running around the earth nearly 15 times.” “We are thrilled with the impact and engagement we’ve experienced with active, health-conscious adults via Earndit to start the New Year,” said Michael Parisi, senior vice president of marketing at popchips®.  “Motivating thousands of Earndit members to be more physically active, for energy, health and wellness, fits perfectly with our efforts to ‘Bring The Fun’ into the everyday lives of our target consumers.” The Earndit platform provides incentives – both virtual and physical – using a game-like experience that encourages users to engage in their health and wellness. The free platform is being integrated into higi’s  suite of products, which includes the higi Stations, website and mobile app. The platform connects to other activity trackers and apps, collecting data and converting that information into points that can be redeemed for rewards. Users can participate in corporate-sponsored challenges and giveaways and receive digital coupons, products and gift cards. Both current Earndit and higi users can learn more about the popchips® challenge online at Earndit.com. About higiHigi is a simple, interactive and rewarding way to take control of your health and wellness. Easily accessible in retail stores at higi Stations, at home on the website, at work, and on-the-go with the mobile app, higi is proof that understanding and tracking your data is the key first step to improving your wellness. Higi Stations can presently be found in over 2000 select retail locations as well as a growing number of corporate wellness sites in 34 states, as well as the District of Columbia. To learn more, visit higi.com and follow us on Twitter @higi. About EarnditFounded in 2010, Earndit rewards its users for trackable physical activity - linking with most of today's top fitness tracking apps and devices, including Nike+, Fitbit, BodyMedia, Runkeeper, Moves, MapMyFitness, Omron, and many others. Users link their tracking services to Earndit once and Earndit will automatically give them points for any activities they do with those tracking services. These points can be redeemed for rewards from a growing list of participating brands, including Vita Coco, popchips®, Bulu Box, 2XU, LeftLane Sports, FitOrbit, BucketFeet, and dozens others. Earndit also hosts weekly challenges with prizes offered by a different brand each week. To date, Earndit members have earned nearly $1.5 million in rewards. More recently, Earndit has entered the employer wellness space my offering employers their own branded versions of Earndit with the ability to have custom rewards and challenges.